Natural Grocers Celebrates Grand Opening at White Mountain Mall in Rock Springs, Wyoming
Rock Springs, Wyoming – April 29, 2026 – Alturas Capital Partners, an Idaho-based real estate investment and operating company, is pleased to announce the grand opening of Natural Grocers at White Mountain Mall, located at 2441 Foothill Boulevard in Rock Springs, Wyoming. The new 13,764-square-foot store marks Natural Grocers’ entry into Sweetwater County and adds a nationally recognized natural and organic grocer to White Mountain Mall’s already strong tenant lineup.
Founded in 1955 and headquartered in Lakewood, Colorado, Natural Grocers is a family-operated specialty retailer known for its commitment to 100% USDA-certified organic produce, pasture-raised and grass-fed meats and dairy, free-range eggs, and a rigorously vetted selection of dietary supplements and body-care products. The company’s “Always Affordable Pricing” model and free in-store Nutritional Health Coach program have made it a category leader across 170 stores in 21 states.
The Rock Springs store fills a key anchor position by complementing existing national tenants such as TJ Maxx, Ross Dress for Less, ULTA Beauty, Petco, Murdoch’s Ranch & Home Supply, Dunham’s Sports, and the recently remodeled Star Stadium 11 Theatre. Located along Foothill Boulevard and Dewar Drive corridor with direct Interstate-80 visibility, White Mountain Mall serves a regional trade area of more than 230,000 residents within a 125-mile radius and remains the dominant retail destination for southwestern Wyoming.
“Bringing Natural Grocers to White Mountain Mall is a major win for Rock Springs and the entire Sweetwater County community,” said Tina Palmer, Senior Property Manager at Alturas Capital Partners. “Their commitment to organic, affordable, and responsibly sourced groceries fills a real need in this market, and their arrival underscores the continued momentum we’re seeing from national retailers who recognize the strength of this center and the customers it serves.”
Alturas Capital Partners acquired White Mountain Mall as part of its continued investment in high-performing regional retail centers throughout the Intermountain West. The addition of Natural Grocers reflects the ownership’s active leasing strategy and ongoing commitment to curating a tenant mix that serves the everyday needs of the Rock Springs community while supporting long-term value at the property.
Grand opening festivities are scheduled for Wednesday, April 29, 2026. Customers are encouraged to visit the Natural Grocers website at naturalgrocers.com for store hours, opening-day specials, and information on free Nutritional Health Coach services that will be available at the new Rock Springs location.
About Alturas Capital Partners
Alturas Capital Partners is a real estate investment and operating company based in Eagle, Idaho. The company owns and operates commercial real estate throughout the Western United States, with an emphasis on the Intermountain West and Inland Northwest. Built on long-term partnerships with investors, brokers, and tenants, Alturas Capital Partners’ mission is to create and unlock value in the communities it serves. Founded in 2012, Alturas Capital Partners has grown its portfolio significantly and continues to pursue acquisition opportunities in growth markets.
Brokers with potential acquisitions are encouraged to connect with Joshua Utke at joshuautke@alturas.com.